Producing company videos can be a challenge if you don’t know the how. For starters, here are a few basic steps to make your company films epic:
Identify your audience – Sad to say, whilst this is the most important part in video production, this is often overlooked by amateur and even some professional videographers. Your chief aim in producing quality company films is to connect with your customers. You can only do this if the production company your hire has extensive skills on how to make their finished products stick to your target audience.
Connect with them emotionally – The most memorable films are the ones that connect with you on a personal level. If you can establish an emotional connection, you can be assured of a lasting link to your audience. Create a story that relates to the struggles and challenges your audience face and makes sure you instill in them that your company holds the key to solve their problems.
Show, don’t tell – A video is not a monologue, otherwise it will just be a boring presentation. Incorporate text, visuals, and images that will deliver your message better. To emphasise key messages, back up your audio with visuals and textual references as if you are giving a presentation.
Focus on how you can serve your customer, not your company – Focus on producing a video that can provide solutions to your audience and not on the identity and features of your company. Make sure that through your videos you can create an image that your company has a history of providing best solutions to your customers and not just a narcissistic show.
Share your company values and philosophy, not just your products and services – Your audience can relate to you more if they are able to connect with the values and principles your company stands by. One theme that should come out of your company video is how it embodies the principles it upholds.