Designing a website is not an easy task. One will have to go beyond the mere design. The web design Sydney make sure that the website can help generate profit for the company. For this matter, you should avoid the following common mistakes that most designers make when designing websites for their clients.
One of the most common web design mistakes that one can still notice up to this day is the lack of visible contact information. Most of the time, a user visits a particular company website to gather details about their services or their products. Once they have information about such things, they might want to get in touch with a company representative to discuss possible engagements or sales. In this case, they would want the contact information of the company to be readily available. If they will not be able to find such information easily, they tend to close the page and just look for an entirely new website. For this matter, it is important that you will place the contact details on an area that the user can easily see. The details, especially the phone number and address, should be correct and up to date. A “Contact Us” page will be great. You have to make sure that the users can contact you in as many ways as possible.
A weak SEO strategy is also a common mistake in web design. A weak strategy in this aspect will only make your page rankings low, which will direct less traffic to the site. There are several ways to strengthen such strategy. One, you will have to use long-tail keywords or keywords that is based on a more natural language approach. Two, you should make sure that you will regularly post contents on the site which are both fresh yet informative. Third, you also have to take advantage of social media.
Some websites also lack CTA or call to action, which can be a link or a button that will help the user know what he needs to do next or where he should go on the website next. You should see to it that the call to action is simple and clear. Some of the best examples would be get started, or call now.
Nowadays, more people use their own mobile phones to access websites on the Internet. However, there are still some websites that are not compatible with a mobile phone platform. This is actually a web design mistake that lots of designers still make. You should make sure that the users or visitors can view your website no matter what platform they will be using, whether laptop, mobile phone, or tablet, among others.
Lastly, it is a mistake if there is no analytics for the website. The analytics will help the company to measure the performance of the website and make the necessary adjustments in order to achieve success. There are numerous analytics tools that you can make use of.